Gdl Open Akron
Akron
Client
Akron
Category
Branding
Tools
Photoshop
Graphic System
& Applications
& Applications
Visual Concept
The campaign is built on a modular graphic system that allows seamless adaptation across formats: social media, large-format prints, editorial layouts, and environmental branding. Diagonal lines, geometric patterns, and framing elements reference the tennis court layout, subtly integrating sport-specific visual cues into the overall system.
The visual storytelling is driven by movement, intensity, and emotion. Athletes are captured in decisive moments, emphasizing strength, focus, and competitiveness. The compositions use dynamic angles and cropped frames to amplify action and tension, creating high-impact visuals that resonate both on-site and in digital formats.
Conclusion
This campaign demonstrates how a sponsorship can evolve into a fully integrated visual experience. Through a strong concept, dynamic visuals, and a cohesive graphic system, the campaign positions the brand as an active participant in professional sports, reinforcing emotional connection, visibility, and brand relevance.
Campaign Concept
Under the message “Open Your Passion”, the campaign invites audiences to engage emotionally with the energy of professional tennis. The concept positions sport as a space where passion, effort, and determination are openly expressed, aligning seamlessly with AKRON’s brand philosophy: “Estamos en el deporte”.
Campaign Context
This campaign was developed for AKRON / AJRON as part of their participation as official sponsors of the GDL Open (WTA 1000), one of the most important tennis events in Mexico.
The campaign translates AKRON’s commitment to sports into a bold, contemporary visual language capable of living across multiple physical and digital touchpoints.
The campaign translates AKRON’s commitment to sports into a bold, contemporary visual language capable of living across multiple physical and digital touchpoints.
