Vermeer expert
Vermeer
Client
Vermeer
Category
Branding
Tools
Photoshop
Conclusion
“The Expert” campaign successfully translates Vermeer’s technical knowledge into a compelling digital experience.
Through bold visuals, confident typography, and a clear graphics, the campaign positions the brand as an industry leader, one that educates, supports, and empowers its community while maintaining strong visual impact and brand consistency.
Through bold visuals, confident typography, and a clear graphics, the campaign positions the brand as an industry leader, one that educates, supports, and empowers its community while maintaining strong visual impact and brand consistency.
Visual Concept
The visual storytelling places machinery within authentic work environments, such as forests and rugged terrains, reinforcing durability, expertise, and real performance.
Human presence plays a key role: operators and experts appear confident, approachable, and professional, strengthening trust and credibility.
Human presence plays a key role: operators and experts appear confident, approachable, and professional, strengthening trust and credibility.
Campaign Rationale
This campaign was created to position L’artruffa as a premium yet approachable brand within the growing market of conscious consumers. Inspired by a traditional homemade recipe, the concept focuses on the creative deconstruction of chocolate: transforming an indulgent treat into a refined, modern, and healthier experience.
The objective was to communicate a balance between tradition and innovation, highlighting quality ingredients, craftsmanship, and a lifestyle that values well being without sacrificing pleasure.
The objective was to communicate a balance between tradition and innovation, highlighting quality ingredients, craftsmanship, and a lifestyle that values well being without sacrificing pleasure.
